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Rethinking Home Comfort Financing: A New Platform for Contractors

Rethinking Home Comfort Financing: A New Platform for Contractors

Ashley Bard

What if almost every homeowner you sat down with had a path to an instant financing approval, whether for a replacement or repair? That’s now what contractors have access to through our full-stack financing platform.

You don’t need another lender. You need an all-in-one financing platform that works for a wide range of customer buying preferences and credit profiles. With one simple application, you get access to loans, lease-to-own, repair financing, and our all-inclusive Home-Comfort-as-a-Service offering, the Premier Program®. We’re built to serve a broad range of credit profiles, so whether your customer has excellent credit, challenges in their history, or no credit at all, you’ll have options to get the job approved.

Whether you’re selling HVAC, plumbing, or stand-by generators, our platform helps you close more sales, grow your average tickets, reduce dealer fees, and even build recurring revenue – all through a single point-of-sale financing solution.

Why this matters for your business

As a contractor, you may be used to juggling multiple financing apps, hoping one lender will approve the homeowner. But even then, approvals can be limited or come back with partial amounts that still leave customers stuck. Our platform changes that dynamic:

  • One application, many options. A single application provides access to multiple financing options – including 1st, 2nd, and 3rd look loans, last-look lease-to-own, and our industry-leading Premier Program®.
  • Instant decisions. About 95% of applications are decisioned instantly, keeping your transactions moving forward quickly.
  • Approvals when others say no. With ~90% approval rates and instant decisions on ~95% of applications, you won’t lose jobs because financing fell through – even as other financiers reduce their approvals.
  • Repair loans made easy. From sudden HVAC breakdowns to plumbing emergencies, our platform gives homeowners a way to pay for repairs right away—so you can close more sales.
  • Certainty and simplicity. No counteroffers or partial approvals on loans up to $25k (1st look) and $15k (2nd look). That means approvals allow you to close the sale instead of scrambling for another lender.

What if almost every homeowner you sat down with had a path to a nearly instant financing approval, whether replacement or repair? That’s not a dream scenario – it’s what contractors now have access to through our full-stack financing platform.

You don’t need another lender. You need an all-in-one financing platform that works for a wide range of customer buying preferences and credit profiles. With one simple application, you get access to loans, lease-to-own, repair financing, and our all-inclusive Home-Comfort-as-a-Service offering, the Premier Program®. We’re built to serve a broad range of credit profiles, so whether your customer has excellent credit, challenges in their history, or no credit at all, you’ll have options to get the job approved.

Whether you’re selling HVAC, plumbing, or stand-by generators, our platform helps you close more sales, grow your average tickets, reduce dealer fees, and even build recurring revenue – all through a single point-of-sale financing solution.

Loans: Straightforward financing for qualified buyers

Traditional installment loans are still one of the most familiar ways homeowners pay for larger home service projects. When the homeowner qualifies, loans give them a predictable monthly payment and a clear payoff timeline.

Our platform connects you to multiple loan options through one application, giving you access to:

  • 1st-look prime loans with strong approval rates
  • 2nd-look options for customers just outside prime credit
  • 3rd-look solutions for customers who need a more flexible review
  • Plus repair financing is available

Because everything runs through a single application, your team doesn’t need to bounce between lenders or re-enter the same information. Approvals come back quickly, often instantly, and you get the full amount upfront so you can book the install without delay.

Loans work especially well for:

  • Homeowners with established credit
  • System replacements or larger plumbing projects
  • Customers who want a fixed payment and clear payoff timeline
  • Repair job

If you’ve ever lost a job because a lender only approved part of the amount, or came back with terms the customer couldn’t accept, the simplicity of full approvals with no counteroffers makes a noticeable difference in your close rate.

The Premier Program®: All-Inclusive Home Comfort

Beyond approvals, our exclusive Home-Comfort-as-a-Service offering, the Premier Program, is a growth catalyst for contractors. It gives homeowners a worry-free way to upgrade their HVAC, plumbing, or back-up power systems with included maintenance, consumables, and covered repairs, all for a low monthly payment.

For you, it means higher close rates, larger tickets, sticky long-term customer relationships, and valuable recurring revenue.

Contractors using the Premier Program report:

  • Higher close rates (~5–10%)
  • Higher average tickets (~10–20%)
  • Near-perfect retention (~95%)

Lease-to-Own: A flexible path for customers who need another option

Not every homeowner has the credit profile for a traditional loan. Lease-to-own gives you a reliable alternative that still gets the job approved and completed. It’s designed for customers who:

  • Have limited or no credit history
  • Have had challenges in the past
  • Need an affordable weekly or monthly payment to move forward

With lease-to-own, homeowners can get the work done right away while making scheduled payments that lead toward ownership. The process is simple, the approvals are fast, and the requirements are often more flexible than a loan, making this a dependable “yes” when other programs say no.

For contractors, lease-to-own is valuable because:

  • Payments are predictable for the homeowner
  • Approvals cover customers outside traditional lending ranges
  • You’re paid upfront
  • The administrative steps are minimal

Built for contractors, supported by people

We know that technology only works if it actually makes life easier. That’s why our platform is built to keep things simple in the home at the point of sale. If you have a question, need support, or want help on a tough application, you won’t get lost in a call center – you’ll be able to connect directly with someone on our team who is ready to help.

Ready to see what’s possible?

This platform isn’t just about adding another financing option to your toolbox – it’s about giving your business a new way to grow, close more jobs, and serve more homeowners with less friction. That way, your team can focus on what they do best: providing home comfort and top-notch service.

Let’s get you a look at the possibilities.