Wonder what your business would look
like if a portion of your installs came
with a 97% retention rate?
This calculator shows you two things side by side:
1.) where your revenue goes if nothing changes,
2.) where it could go if you added the Premier Program
Plug in your numbers and see the difference play out year by year.
| Year | Without Premier Program | Installation Revenue | PP Uplift | PP Recurring Revenue | Maintenance Revenue | With PP Total | Difference |
|---|
⚠️ These projections are estimates based on the inputs you provided and industry benchmark assumptions. They are intended for illustrative purposes only and do not constitute a guarantee of revenue, growth, or business performance. Actual results will vary based on market conditions, business execution, and other factors outside of this model.
How this is calculated
Installation Revenue
Your base installation revenue uses your current close rate and average ticket, growing at 7.5% per year. This is the gray foundation that appears in both the baseline and Premier Program bars — showing your existing revenue carries forward unchanged.
closed deals × avg ticket × (1.075)^yearPremier Program Uplift
When contractors offer Premier Program, they close more deals and at higher ticket values — because a low monthly payment is easier for homeowners to say yes to. This navy layer shows the additional installation revenue from those improvements, based on your chosen scenario (+5%/+10% conservative or +10%/+20% accelerated).
(PP close rate − base close rate) × deals × lifted ticketPremier Program Recurring Revenue
Each year, your chosen % of new installs become Premier Program customers at $394/year in recurring revenue ($265 fixed annual maintenance fee + $129 variable fee). Those customers renew at 97% annually — so the base compounds and this revenue stream grows every year.
PP base × 0.97 + new PP installs each yearMaintenance Revenue
Non-Premier Program maintenance customers churn at roughly 30% per year — the HVAC industry average. New equipment-only buyers convert to maintenance plans at a 30% rate, which roughly offsets those losses. This is why maintenance revenue stays relatively flat rather than growing.
maint base × 0.70 + new conversions each yearWhy the gap widens over time
Premier Program customers renew at 97% vs. 70% for standard maintenance plans. That 27-point retention difference means your Premier Program base grows every year while your maintenance base stays flat — creating an ever-widening revenue gap by year 10.
Key assumptions
Equipment sales growth: 7.5%/yr
Premier Program customer retention: 97%/yr
Non-PP maintenance churn: 30%/yr
New install → maintenance conversion: 30%
Premier Program recurring revenue: $394/customer/yr
— Fixed annual maintenance fee: $265
— Variable fee (Year 1): $129
⚠️ These projections are estimates based on the inputs you provided and industry benchmark assumptions. They are intended for illustrative purposes only and do not constitute a guarantee of revenue, growth, or business performance. Actual results will vary based on market conditions, business execution, and other factors outside of this model.
