Blog Posts
Expanding Repair Financing Access for Homeowners with Lower Credit
Our platform now supports repair financing for near-prime and subprime credit profiles, with approvals available down to a 550 risk score (risk score, not FICO). This is designed specifically for homeowners who need immediate repairs but have fewer financing options available to them today. Prime and super-prime customers continue to have access to the same ... Read more
The Marketing Treadmill: Why You Feel Stuck and How the Premier Program Can Evolve Your Business
2026 is upon us, which means budgets across the home contractor industry have been reset and hopes for new leads are as high as ever. But before you pull out your purse to refresh those same-old digital ads, stop and ask yourself a simple question: “Am I on the marketing treadmill?” If you’re not sure what that is, or you think you are and don’t know how to get off ... Read more
Storm Spikes in the New Millenium: How Standby Generators Can Save You From the Elements
Did you know that Michigan was among the top five states for total people impacted by power outages in 2023? Or that a “bomb cyclone” windstorm left over 114,000 people in the Seattle area without power in late 2024? Or that Hurricane Helen caused widespread power outages in 2024 across Florida, Georgia, and the Carolinas, affecting over four million homes? The ... Read more
3 Things to Know Before Clean Energy Credits Expire
On July 4, 2025, the One, Big, Beautiful Bill Act was signed into law, affecting federal taxes, credit, and deductions starting in 2026. Two of the credits impacted were the Residential Clean Energy Credit (which offers homeowners a 30% tax credit for installing clean energy systems such as solar panels, battery storage, and geothermal heat pumps) and the Energy Efficient Home Improvement ... Read more
Sticker Shock 101: Introducing a Better Way for Homeowners to Pay
Picture this: a customer calls for their annual standby generator service after skipping last year’s tune-up. You arrive, prepare your tools, and realize the generator is having trouble starting. You assume something is wrong with the battery, but after further inspection, you see some other issues, as well: the coolant is not only low, but the engine is overheated, which has ... Read more
HVAC Sales Down 23%: What Does it Mean?
Recently, Lennox reported a 23% drop in residential unit sales volume during Q3. This is an eye-catching drop. Startling, even. Lennox CFO Michael Quenzer explained, “Contractors and distributors actively reduced inventory levels. Macroeconomic softness weighed on both new and existing home sales. Moderate weather dampened demand, and there was a clear shift towards system repairs rather than full replacements.” While Lennox CEO Alok Maskara noted that ... Read more
Repairs vs. Replacements: What We’re Seeing in 2025 and How We Help Contractors Stay Ahead
Repairs seems to have been the word in 2025: homeowners are holding off on full replacements and asking for more repair work instead. A recent poll by Homepros backed that up: That means nearly eight out of ten contractors are now seeing more repair work than new installs. Why More Customers Are Choosing Repairs Through ... Read more
Are You Spending Too Much on Marketing (Even to Win Back Previous Customers)?
Still spending thousands every year to get back the same customers you helped last season? If your HVAC marketing cost keeps going up without locking in long-term loyalty, it may be time to rethink how you’re spending your money. Let’s walk through a more sustainable way to grow starting with the customers you’ve already earned. ... Read more
From Break-Fix to Business Builder: Shifting Your Mindset as an Owner
Most HVAC and home service companies begin with someone good at solving problems, quick to respond, affordable and reliable in a pinch. Maybe that’s how your business started, too, so here at Comfort Connect we aim to help you become even more effective and profitable! It’s easy to ‘get lost’ in your business, with one ... Read more
Stand Out by Going Green: How Sustainability Differentiates Your HVAC, Plumbing, or Generator Business
For years, we’ve all been surrounded by messages about energy efficiency, water savings, and “going green.” Sometimes it’s subtle, like a homeowner asking about utility costs on a new system, or a family saying their old one “just feels wasteful.” Maybe you’ve even caught yourself thinking the same thing. The truth is, sustainability isn’t just ... Read more
