Blog Posts

The Role of Rebates in the Pricing Conversation Most homeowners aren’t aware of the rebates available to them, but when price becomes a sticking point, those incentives can make a meaningful difference, from an HVAC system to a water heater or a generator. Because so many of these programs are tied to high-efficiency equipment, rebates ... Read more

When someone Googles “AC repair near me,” your Google Business Profile (GBP) is often the very first impression they get of your business. Before they ever visit your website, your GBP tells them who you are, what you do, and most importantly whether you’re worth calling. Contractors who show up in the top 3 local ... Read more

As HVAC technology continues to evolve, one option is really standing out for homeowners who want the best of all worlds: comfort, efficiency, and cost savings. Variable speed systems are quickly becoming the go-to choice.  Here at Comfort Connect, we’re dedicated to helping contractors provide solutions that not only save energy but also improve air ... Read more

Why Homeowners Care About IAQ in 2025 Recent studies from the National Institute of Environmental Health Sciences have shown just how much indoor air quality affects everything from respiratory health to cognitive performance. People now recognize that what they breathe inside the home impacts their daily wellness. Industry experts also confirm that consumer awareness around ... Read more

Every contractor knows financing helps close deals. But what if financing isn’t just a way to close a deal? What if it’s the way to start one? Flexible financing, when positioned strategically, isn’t just a tool for closing – it’s a magnet for new business. In this blog, we’ll show HVAC pros how to flip ... Read more

Price Is Not The Problem – Presentation Is Your sales team just spent an hour walking a homeowner through a much-needed HVAC replacement. They’re interested. They nod along. Then the quote drops, and everything freezes. “Let us think about it,” they say. And just like that, the deal dies at the kitchen table. Sound familiar? ... Read more

The Shift Is On The traditional HVAC sales model is about to get a big shake up. Contractors are finding it harder to compete on price alone. Homeowners are more informed, more cautious about unexpected fees, and less willing to deal with patchy service experiences. And unpredictable one-off sales make yearly stability a headache for ... Read more

Imagine the perfect home: cozy in the winter, refreshingly cool (and allergen-free) in the summer, and always comfortable, no matter the season. Now imagine this home comfort is affordable, predictable, and worry-free. With the Premier Program, that dream isn’t just possible — it’s effortless. Transforming How Home Comfort Happens A home’s HVAC, plumbing, and generator ... Read more

Anuj Khanna is the Founder and CEO of Comfort Connect, a fintech-driven platform transforming the way residential HVAC, plumbing, and electrical contractors grow their businesses and serve homeowners. Since launching the company in 2019, Anuj has been focused on modernizing a legacy industry—leveraging data, technology, and financial tools to bring smarter, more sustainable solutions to ... Read more