News

5/28/2021 Will your residential HVAC contracting business follow the path of Kodak and Blockbuster? Kodak and Blockbuster had dominant market positions but failed to adapt, innovate, and most importantly, embrace disruptive forces that would impact their target markets. The result was bankruptcy for both companies. In Kodak’s case, the company’s biggest mistake was not understanding … Read more

5/17/2021 Service 1st Financial, LLC (“Service 1st”), a disruptive financial technology company serving the residential home services contracting industry, and Nexstar Network (“Nexstar”), a leading, member-owned business development and best practices training organization for the trades, announced today formation of a strategic partnership. Service 1st has been designated a preferred Home Comfort-as-a-Service provider for Nexstar … Read more

5/13/2022 Select the Right Financial Partner When Leasing Home Comfort SystemsThe home services contracting industry has experienced tremendous growth over the last few years. A record amount of fiscal stimulus and historic demand for home comfort products and services (stemming from the COVID-19 pandemic) have enabled many contractors to post their strongest financial results in … Read more

7/4/2022 Fujitsu General America Inc. has partnered with Service 1st Financial LLC to offer the Premier Program to its contractor partners. This partnership allows Fujitsu contractors to provide homeowners with a home comfort-as-a-service leasing option for their residential heating and cooling needs. The Premier Program is a service for homeowners to replace and upgrade their … Read more

11/17/2022 Service 1st Financial LLC, a financial technology, innovation, and training company serving residential home service contractors, announced the initial close of its Series B funding co-led by S2G Ventures. The company simultaneously closed on a subordinated debt facility also led by S2G Ventures. In total, Service 1st secured new capital commitments of over $20 … Read more

11/17/2022 Let’s face it: Most people aren’t early adopters, especially when it comes to their homes. Take the kitchen, for example, where many people still buy gas cooktops despite induction’s superiority. It’s not because everyone’s busy charring peppers over an open flame — it’s because they’re slow to adopt changes. When it comes to heating … Read more

Are you frustrated with your effectiveness to increase sales consistently? Does it feel like you lose customers as fast as you get them? Would you like to find a way to build a wall around your customer base to protect them from your competition? You’re not alone. Most contractors struggle with positioning their products to … Read more