Power outages are more common than ever in much of the US. From hurricanes on the coasts to ice storms in the Midwest and an aging grid everywhere in between, more homeowners are looking for ways to keep the lights, and the heat or A/C running.
For contractors, that demand points to one of the biggest untapped opportunities in home comfort: stand-by generators.
But while homeowners want protection from outages, they often hesitate when it comes time to buy.
Why Homeowners Say “No” (Even When They Want a Generator)
Ask any contractor who’s pitched a generator, and you’ll hear the same thing:
- Sticker shock. With installations ranging from $12,000 to over $20,000, many homeowners simply can’t get past the upfront number.
- Maintenance worries. Homeowners know a generator isn’t something they can just plug in and forget. They worry about servicing it, breakdowns, and repair bills they don’t understand.
- Operational uncertainty. Questions about fuel, reliability, and long-term support make them hesitate, even if they know an outage could cost them thousands.
The result? Deals stall. Not because the homeowner doesn’t want the security of a generator, but because fear outweighs desire.
The Contractor’s Challenge
Contractors see the opportunity (as more and more add generators to their product line every year). A stand-by generator isn’t just another add-on, it’s a high-ticket install that can make a big impact to the bottom line . But selling generators with a traditional, transactional approach is tough:
- When all you’re offering is equipment plus a price tag, the risk sits squarely on the homeowner’s shoulders.
- Even the best financing programs only solve part of the problem, the monthly payment might help with sticker shock, but the homeowner still feels like they’re buying into future headaches.
And that’s why many deals die.
A Worry-Free Way to Sell
What if selling a generator didn’t mean trying to convince a homeowner to take on all that risk?
That’s where Home-Comfort-as a-Service (HCaaS) changes the game. Instead of presenting the generator as a product to buy and maintain, HCaaS reframes it as a worry-free service:
- One low monthly cost instead of a massive upfront check.
- Maintenance, consumables, and repairs included – no surprise bills.
- Professional care built in so the homeowner never has to worry about upkeep or troubleshooting.
Suddenly, the conversation shifts. The homeowner isn’t deciding whether they want to buy and own a complex piece of equipment. They’re deciding whether they want to protect their family and home from outages without any of the stress.
Where Premier Program® Comes In
For contractors, the question is: how do you actually deliver that kind of offer?
That’s exactly why we built the Premier Program.
It’s the only solution in the market that makes HCaaS turnkey for contractors:
- Contractors who use Premier Program® see 5–10% higher close rates because objections disappear.
- Average ticket values go up 10–20% because monthly pricing makes it easier to bundle a panel upgrade or car charger.
- Retention sits around 95%, meaning homeowners stay loyal and revenue becomes predictable.
With the Premier Program, you don’t have to reinvent your business model. You get a proven way to present generators as a worry-free service, as a partner who is committed to helping a customer achieve lasting home comfort.
The Business Opportunity
Think about the numbers for a moment:
- A generator install can be worth $20,000 or more.
- If you close even a handful more of these deals each year, that’s a massive revenue lift.
- By leveraging the Premier Program, those one-time wins turn into long-term customer relationships, giving you more opportunities for upsells, referrals, and sustainable business growth.
This isn’t about chasing one big-ticket install. It’s about building a business model where more homeowners say yes and stick with you for the long haul.
How to Get Started
Selling generators the traditional way means fighting uphill against fear, confusion, and resistance. Selling them the worry-free way means giving homeowners what they actually want: protection, peace of mind, and simplicity.
And with the Premier Program, you don’t have to figure it out alone. We’ve built the tools, the process, and the support to make this model plug-and-play for contractors like you.
Call to Action:
Book a strategy call today and see how Premier Program can help you sell stand-by generators the worry-free way.
