There’s a shift happening in how people think about their homes. It’s no longer just about staying warm in the winter or cool in the summer, it’s about breathing cleaner air, every day. For HVAC professionals, this change isn’t a challenge. It’s a huge opportunity.
Indoor Air Quality (IAQ) has become a priority for homeowners who are more informed and health-conscious than ever. Whether it’s because of lingering post-pandemic awareness, rising allergy concerns, or simply spending more time indoors, families want to know the air in their homes is clean and safe.
Yet despite all this growing interest, many HVAC installations still leave out IAQ upgrades. On average, only 1 in 5 systems include advanced filtration or whole-home purification. That means 80% of your installs could be missing a meaningful upsell, one that improves your customer’s quality of life while boosting your bottom line.
Why Homeowners Care About IAQ in 2025
Recent studies from the National Institute of Environmental Health Sciences have shown just how much indoor air quality affects everything from respiratory health to cognitive performance. People now recognize that what they breathe inside the home impacts their daily wellness.
Industry experts also confirm that consumer awareness around IAQ has dramatically increased since the pandemic and that demand isn’t slowing down. In fact, today’s buyers actively seek out IAQ features when making HVAC decisions.
Whether it’s allergies, asthma, or wildfire smoke concerns, homeowners want answers, and actionable solutions.
A Smarter Way to Offer IAQ Solutions
Even when customers want cleaner air, sticker shock can be real. An advanced filtration unit may range from $500 to $900, while whole-home IAQ systems can cost $1,000 to $2,500 installed.
But when IAQ is built into a monthly payment through a program like Comfort Connect’s Premier Program, those upgrades become easier to say yes to, often just $5 to $24/month. That shift makes IAQ more accessible and more likely to be installed.
And the numbers prove it: contractors using this approach report IAQ attachment rates as high as 65%, compared to the industry average of just 20%. That’s a massive revenue opportunity hiding in plain sight.
What It Looks Like in Real Numbers
- Monthly installs: 20 systems
- Standard attach rate (20%): 4 upgrades x $700 = $2,800 extra revenue
- Premier Program attach rate (65%): 13 upgrades x $700 = $9,100
- Monthly gain: $6,300 in added revenue a 225% increase
All without changing your install volume, just your offer strategy.
Happier Customers, Stronger Business
Studies published by ACCA show that IAQ upgrades lead to improved customer retention and satisfaction. Homeowners who notice fewer allergens, cleaner vents, and less dust are far more likely to remember and recommend your service.
And when they’re breathing better, they’re more open to long-term maintenance plans and referrals, too.
The Bottom Line
IAQ solutions are no longer optional; they’re expected. And when you make them simple, affordable, and tied to real benefits, they can transform both your business and your customers’ homes.
This is the HVAC opportunity you can’t afford to miss in 2025.Want to see how Comfort Connect’s Premier Program helps you install more IAQ upgrades with less resistance?
